Magnificent Montague

Nathaniel "Magnificent" Montague is a renowned American R&B disc jockey, born in 1928. He gained prominence for promoting soul music records on prominent radio stations, including KGFJ in Los Angeles and WWRL in New York City. Montague's charismatic on-air personality and distinctive catchphrases made him a notable figure in the music industry.

Montague's most famous phrase, "Burn, baby! Burn!", inadvertently became associated with the 1965 Watts riots, leading to criticism that it had incited violence. In response, Montague shifted his focus towards advocating non-violence and education. He introduced a new phrase, "Learn, baby! Learn!", to encourage young listeners to pursue their educational goals. Through this initiative, Montague aimed to promote positive change and empowerment among his audience.